BetterPoints South West Wales
Page updated: 11/03/2026
Do you want to earn rewards for your everyday journeys? Now you can – through BetterPoints South West Wales.
BetterPoints is a behaviour‑change app that rewards users for choosing sustainable travel such as walking, cycling, using public transport, or car‑sharing. The app tracks journeys automatically and converts them into points.
This programme is open to all staff at Carmarthenshire County Council. It’s really simple:
1. Download BetterPoints from the app store or the play store
2. Use your work email address to register. (Don’t have one? Enter the code: swwooa).
3. Record your journeys and earn points for walking, wheeling, cycling or using public transport.
4. Redeem your points at national retailers (Amazon, Argos, Asda, B&Q, Boots, Costa, Currys PC World, Decathlon, Deliveroo, Dunelm, Greggs, H&M, IKEA, John Lewis/Waitrose, Just Eat, Love2Shop, M&S, Matalan, Morrisons, National Book Tokens, New Look, Next, Pizza Express, Primark, Sainsburys, Screwfix, Starbucks, Tesco, TK Maxx) or at local traders. Or donate them to charity.
Download BetterPoints today! It’s good for you, good for the planet, and good for your wallet.
BetterPoints is a behaviour‑change app that rewards users for choosing sustainable travel such as walking, cycling, using public transport, or car‑sharing. The app tracks journeys automatically and converts them into points. For more information use Link.
All staff are eligible to participate in the South West Wales programme.
The app uses GPS‑based tracking to detect and record your journeys and identify the mode of travel.
You can redeem points for:
- Vouchers for national retailers
- Discounts with participating local businesses
- Charity donations
- Entry into prize draws for additional rewards (including vouchers or event tickets)
Local business partners (e.g., leisure centres, cafés, shops) are currently being added to ensure good coverage across the borough.
This is a regional programme, which means you can access rewards whether you live or work anywhere across South West Wales.
No. All rewards are funded through BetterPoints’ commission through the South West Wales Metro programme, meaning there is no net cost to the Council and no cost to staff for taking part.
The programme aims to:
- Increase staff wellbeing through active travel
- Reduce carbon emissions
- Encourage healthier and more sustainable travel choices
- Provide data and insights to support a future public rollout
Yes. It’s a coordinated regional launch across:
- Carmarthenshire
- Neath Port Talbot
- Swansea
- Pembrokeshire
The 12‑month trial will help assess staff engagement and future potential to role out to the wider public.
BetterPoints provides anonymised insights to the Council, such as activity levels, travel patterns and CO₂ savings. Data is used only to evaluate behaviour change and improve the programme.
The regional launch begins March 2026 and runs for 12 months.
No. Staff are expected to operate as usual and continue travelling sensibly during business hours. You should not make unnecessary journeys just to collect points. Our communications will make this clear and will encourage staff to take part primarily outside of work hours where appropriate.
More from Staff Rewards