Income & Commercialisation

Page updated: 20/09/2023

Chris Moore - Director of Corporate Resources

To develop a more commercial approach to the delivery of Council services with a view to increasing the level of income generated.

  • To promote the development of a more commercial culture and approach across the organisation in order to increase the level of income generated by the Council.
  • To ensure that the Council has sufficient skills and capacity to support this approach.
  • To ensure that service fees and charges reflect the costs of delivering that service unless a business case dictates otherwise
  • To identify potential to generate more income through increasing take-up of services
  • To provide clarity on the approach to the application of concessions and subsidies.
  • To review the Council’s income collection policies to ensure that income is collected by the most efficient means.
  • To review opportunities to increase income from advertising and sponsorship.
  • To identify further income generation opportunities through the selling of Council services to other public bodies/private sector whilst ensuring compliance with the relevant legislative framework.
  • To further strengthen debt recovery processes and ensure that there is sufficient capacity to maximise the levels of debt recovered.

Project Areas

What we are doing

Commercial Strategy • Developing a Commercial Strategy for the council to support the development and implementation of new income generation initiatives.
Cost Recovery • Working with departments to understand the actual cost of delivering their service, to ensure that fees and charges can be set to fully recover costs, where appropriate.
Advertising and Sponsorship
• A Roundabout Sponsorship Scheme is currently being implemented. This scheme will provide opportunities for external organisations to sponsor advertising signs on designated roundabouts across the county.
• Exploring the options available to offer wider packages of sponsorship and high value advertising.
• Initial areas for consideration include – Bus Shelter, Carparks Roadside signage, Gateway signage.
Debt Recovery • Supporting the modernisation of the Debtors team's processes to facilitate a move from processing to proactive debt recovery. Early indications of a trial invest to save project show the proactive approach has a significant impact on the debt recovery rate.

The purpose of transformation is to improve, to become a modern, innovative, and dynamic organisation we all want to work for.  If you have any ideas for ways to make something within the council even better, let us know, all ideas are welcome, transformation is for everyone. If you feel your department could benefit from being involved in one of our current projects, please get in touch and start your transformation journey with us.